APPLE: iPhone, iPad.

iPhone 4S

Siri. The intelligent assistant that helps you get
things done. All you have to do is ask.

Watch the Siri video

Now you can use your voice to use your iPhone. Just talk to Siri as you would to a person: “Do I need an umbrella?” or “Any great burgers around here?” or “Where’s the closest ATM?” Siri not only understands what you say, it knows what you mean.¹ It figures out the right apps to use to find the right answer. Then, just like a personal assistant, it answers you. Siri makes phone calls, sends messages, schedules meetings, sets reminders, and more. How much more? Just ask, and Siri tells you that, too.

Dual-core A5 chip.
The most powerful iPhone ever.

Two cores in the A5 chip deliver up to two times more power and up to seven times faster graphics.² And you’ll feel the effects. Fast. iPhone 4S is quick and responsive, which makes all the difference when you’re launching apps, browsing the web, gaming, and doing just about everything. And no matter what you’re doing, you can keep on doing it. Because the A5 chip is so power-efficient, iPhone 4S has outstanding battery life.

iOS. The world’s most advanced mobile operating system. And the easiest to use.

With every iOS advancement come even easier ways to do everything. That’s what makes iOS years ahead of anything else. iOS 5 leaps even further ahead, bringing over 200 new features to iPhone 4S. Here are just a few of our favorites.

Retina display.
Clearly remarkable.

The sharpest, most vibrant thing you’ll see on iPhone 4S is everything. The Retina display is the highest-resolution phone screen ever. In fact, the pixel density is so high that the human eye is unable to distinguish individual pixels. But without a doubt, you’ll notice crisp text, sharp graphics, and stunning images. It’s more remarkable than the printed page. And you’ll be completely absorbed.

AirPlay. From the small screen to the big screen.

With AirPlay, you can wirelessly stream what’s on your iPhone to your HDTV and speakers via Apple TV.⁶ And with AirPlay Mirroring, whatever you see and do on your iPhone appears on your HDTV at the same time.